Market Defies Trends: Fan Industry Sees Growth in Both Volume and Price, Driven by Smart and Health-Conscious Features

Despite widespread air conditioner adoption, the electric fan market has shown significant growth in 2025. Data indicates a 26% year-on-year increase in online sales revenue for fans this year, with the average selling price rising by 16%. This growth is driven not only by policies like trade-in programs and climatic factors but, more fundamentally, by product innovation. Current upgrades focus on five dimensions: basic functionality, health-oriented features, smart technology, comfort, and scenario-specific design. Products featuring air purification, AI voice control, intelligent temperature regulation, and designs tailored for outdoor or office use are particularly popular. This shift marks the fan's evolution from a traditional appliance to a "new essential" meeting personalized, quality-driven demand, creating vast opportunities for manufacturers with precision manufacturing and innovative design capabilities.